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      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/a43d268a-d753-470d-a4ee-66eae70b6ffb/Food+photos+3.jpg</image:loc>
      <image:title>Portfolio - Dish.co.nz | Website redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/a98b62d8-277e-4ca5-b6db-b278d2f9a424/Beer+of+the+week.jpg</image:loc>
      <image:title>Portfolio - Dish.co.nz | Website redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/2ebcbfc0-ab05-4c32-877c-0fd021113314/Beer+of+the+week+7.jpg</image:loc>
      <image:title>Portfolio - Dish.co.nz | Website redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/be18b12b-a895-472c-8c40-339feea5c7ca/Screenshot+2026-09-18+at+12.55.24.png</image:loc>
      <image:title>Portfolio - Dish.co.nz | Website redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/84eee119-9946-4c93-a1da-a4091327426a/Food+photos+.jpg</image:loc>
      <image:title>Portfolio - Dish.co.nz | Website redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/2f636992-0fc1-4b13-8293-d38a1428e07a/Screenshot+2026-09-02+at+15.54.16.png</image:loc>
      <image:title>Portfolio - Dish.co.nz | Website redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/9f0f8618-21b9-4dee-9768-7fbd9872e88a/Cook+the+books+column.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/39499e71-0efe-45d3-9ff9-7beffc32e1a0/Alice+newsletter.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/e20bb248-779d-438b-8552-0dfa36a65647/Screenshot+2026-09-21+at+14.18.30.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/95a317c8-41b7-488e-9f6a-f783b0774372/Untitled+design+%281%29.png</image:loc>
      <image:title>Portfolio - Dish.co.nz | Website redesign</image:title>
      <image:caption>Before: An old-school nav bar with no dropdowns or recipe categories, and room for only one featured recipe.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/8c0f7a08-554b-4c14-9bf3-652b0d41aebb/Untitled+design.png</image:loc>
      <image:title>Portfolio - Dish.co.nz | Website redesign</image:title>
      <image:caption>After: Dropdown navigation for recipe categories and a full-width portrait carousel let our signature imagery lead, making the archive easier to browse.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.aliceharbourne.co.uk/portfolio-4/project-four-l3zw3-lfmps</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/be41abdc-b4b3-4af1-8155-1358e30c1cf3/Urban_Arrival_06.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/f8d747bb-4d45-4daf-bf38-b87b61165220/1.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/b9dd12c9-d896-4577-a099-3e3a5f288f8d/Urban_Lifestyle_49.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/a3fee1b1-60f3-4185-9756-5b4864ba8011/Untitled+design+%284%29.png</image:loc>
      <image:title>Portfolio - Urban | Trust and safety,  UX writing and content strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/cb87675e-01d5-489d-a190-79c72ec0bceb/TST-Trauma-Informed-Employer-Award-SILVER.jpg</image:loc>
      <image:title>Portfolio - Urban | Trust and safety,  UX writing and content strategy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.aliceharbourne.co.uk/portfolio-4/urban-brand-strategy-creative-direction-and-copy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/1789724642375-GTW35URG4GVFCZ3FM2YK/Urban_Style%252Bguide_01.webp</image:loc>
      <image:title>Portfolio - Urban | Brand strategy, creative direction and tone of voice</image:title>
      <image:caption>Brand guidelines</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/7fc4c85c-61d6-4c3a-92ff-7ca33ef3edc9/2022_06_29_URBAN_Look_11_0465.jpg</image:loc>
      <image:title>Portfolio - Urban | Brand strategy, creative direction and tone of voice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/38ccded4-5546-4811-8a8a-257c8e22060b/Urban_Style%2Bguide_03.webp</image:loc>
      <image:title>Portfolio - Urban | Brand strategy, creative direction and tone of voice</image:title>
      <image:caption>Tone of voice guidelines</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/a0eeda78-8756-437c-ad31-15c97309f9c6/Stationary_Mockup_009.psd.png</image:loc>
      <image:title>Portfolio - Urban | Brand strategy, creative direction and tone of voice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/edc0ecc6-7ff4-4c0c-975f-429a766b6013/URBAN_email_1.png</image:loc>
      <image:title>Portfolio - Urban | Brand strategy, creative direction and tone of voice</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/ac8a908c-ad81-4ae2-a88c-b960c30ab588/2022_06_29_URBAN_Look_6_0318.jpg</image:loc>
      <image:title>Portfolio - Urban | Brand strategy, creative direction and tone of voice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/b1edae0d-fc30-498f-a41e-3e9ef39e7ee1/National+Rail_Sep2024_Ad+Creative+1_006001+Static+6s_1.jpg</image:loc>
      <image:title>Portfolio - Urban | Brand strategy, creative direction and tone of voice</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/950b3cb0-bd3b-4d53-a8d4-0561d1f90ce6/Screenshot+2025-01-02+at+09.49.53.png</image:loc>
      <image:title>Portfolio - Urban | Brand strategy, creative direction and tone of voice</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/c70550b0-a5fb-4d78-84c7-1cff2f66286c/2022_06_29_URBAN_Look_20_0960.jpg</image:loc>
      <image:title>Portfolio - Urban | Brand strategy, creative direction and tone of voice</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/53a1655b-a6c8-4ff6-9735-348c61bdd326/URBAN_email_2.png</image:loc>
      <image:title>Portfolio - Urban | Brand strategy, creative direction and tone of voice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/c13085f9-9062-40b2-a432-2184ed1fa39d/app.webp</image:loc>
      <image:title>Portfolio - Urban | Brand strategy, creative direction and tone of voice</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/cf552d21-b39c-4616-aa91-3f99a6a050f6/June+shoot+P.jpg</image:loc>
      <image:title>Portfolio - Urban | Brand strategy, creative direction and tone of voice</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/dc2bdca1-2681-426a-9ad2-22f85d89c8d7/2022_06_29_URBAN_Look_12_0491.jpg</image:loc>
      <image:title>Portfolio - Urban | Brand strategy, creative direction and tone of voice</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/d688429f-9290-46ba-a6b0-c309ea2900a6/2022_06_29_URBAN_Look_37_2342.jpg</image:loc>
      <image:title>Portfolio - Urban | Brand strategy, creative direction and tone of voice</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/3bb88c67-3116-4aaf-ba02-24d01894ebf2/Urban+brand+refresh+photo+credit+Joe+Quigg.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/d2eeb2fd-c54b-4d90-add0-c82d624879cd/Beauty+brunch.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/181fb31e-7444-4ad3-b5fe-e94f43d5abef/Real+Customers+-+Sonny_IG+Stories+-+1+copy.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/c4f1b646-e1d1-4df0-bb50-e801fa7b2ab0/Screenshot+2026-09-14+at+15.44.48.png</image:loc>
      <image:title>Portfolio - Urban | Brand strategy, creative direction and tone of voice</image:title>
      <image:caption>Before – inconsistency between touchpoints</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/a8c531f1-5b37-4386-a71d-7c2014b4d91a/Screenshot+2026-09-14+at+15.44.08.png</image:loc>
      <image:title>Portfolio - Urban | Brand strategy, creative direction and tone of voice</image:title>
      <image:caption>After – calm coherence</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.aliceharbourne.co.uk/portfolio-4/urban-storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/9f371442-3733-4619-b880-d54a7711ed54/Neurodivergence+treatment+tips+email.png</image:loc>
      <image:title>Portfolio - Urban | Creative direction, casting and content strategy</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/bece9ef1-bc9b-480a-b0e9-88256e44800e/Screenshot+2024-07-29+at+15.42.06.png</image:loc>
      <image:title>Portfolio - Urban | Creative direction, casting and content strategy</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/dcead9eb-9747-468e-9c7f-6f0c6eb440e6/Rotimi%E2%80%99s+testimonial+email.png</image:loc>
      <image:title>Portfolio - Urban | Creative direction, casting and content strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/c6231960-6673-464a-bacc-08530d933d0c/Screenshot+2024-07-29+at+15.45.35.png</image:loc>
      <image:title>Portfolio - Urban | Creative direction, casting and content strategy</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/2117502a-8a6b-47e6-95a7-a2728594a94b/Email+-+Destiny%E2%80%99s+go-to+summer+massage.jpg</image:loc>
      <image:title>Portfolio - Urban | Creative direction, casting and content strategy</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/c7422f18-fd8b-4cdd-a086-3f1c9ec83ff8/5E8A4389.jpg</image:loc>
      <image:title>Portfolio - Urban | Creative direction, casting and content strategy</image:title>
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      <image:title>Portfolio - Urban | Creative direction, casting and content strategy</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/fd74a039-f0fb-49ca-80db-d3f191c6733f/Urban_Yousra_02_lowres.jpg</image:loc>
      <image:title>Portfolio - Urban | Creative direction, casting and content strategy</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/4448221b-55d0-42f4-b540-021c6a27558b/Grey+Modern+Social+Media+Mockup+Online+Portfolio.png</image:loc>
      <image:title>Portfolio - Urban | Creative direction, casting and content strategy</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/0a480185-651f-4034-8b14-23c7b07d57b5/Urban_Rotimi_37_lowres.jpg</image:loc>
      <image:title>Portfolio - Urban | Creative direction, casting and content strategy</image:title>
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    <image:image>
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      <image:title>Portfolio - Urban | Creative direction, casting and content strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/757a5ada-8c47-486d-9ed0-a8d366cd50d8/Neurodivergence_treatment_tips_email_image_desktop_1.gif</image:loc>
      <image:title>Portfolio - Urban | Creative direction, casting and content strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/d1c4bd47-fa6b-471f-8d22-7790cf279860/Urban_Rotimi_26_lowres.jpg</image:loc>
      <image:title>Portfolio - Urban | Creative direction, casting and content strategy</image:title>
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      <image:title>Portfolio - Urban | Creative direction, casting and content strategy</image:title>
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      <image:title>Portfolio - Urban | Creative direction, casting and content strategy</image:title>
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      <image:title>Portfolio - Urban | Creative direction, casting and content strategy</image:title>
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      <image:title>Portfolio - Urban | Creative direction, casting and content strategy</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/c63cfb38-ca34-48f0-96dc-6260c8f28ca6/Urban_Destiny_68_lowres.jpg</image:loc>
      <image:title>Portfolio - Urban | Creative direction, casting and content strategy</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/985c977e-668b-4524-97a4-97692e5a2535/Urban_Destiny_82_lowres.jpg</image:loc>
      <image:title>Portfolio - Urban | Creative direction, casting and content strategy</image:title>
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      <image:title>Portfolio - Urban | Creative direction, casting and content strategy</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/71d30d78-7b5a-4dab-a8c9-e244779aceae/Urban_Destiny_39_lowres.jpg</image:loc>
      <image:title>Portfolio - Urban | Creative direction, casting and content strategy</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/f3e738c2-3494-4335-8900-42a5be9f0e21/Urban_Charlotte_11_lowres.jpg</image:loc>
      <image:title>Portfolio - Urban | Creative direction, casting and content strategy</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6aa3f17c850bfb40ac5d7d82/0f7b195e-d956-4889-8ba7-2e8d0ff3a648/Urban_Charlotte_27_lowres.jpg</image:loc>
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    <loc>https://www.aliceharbourne.co.uk/portfolio-4/do-good-dating</loc>
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    <lastmod>2026-09-25</lastmod>
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    <image:image>
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      <image:title>Portfolio - Do Good Dating | Co-founder, events and copy</image:title>
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    <loc>https://www.aliceharbourne.co.uk/portfolio-4/techweek-nz</loc>
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    <lastmod>2026-10-28</lastmod>
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      <image:caption>Techweek built its 2018 programme around a simple idea: innovation that’s good for the world. I researched over 500 New Zealand scale-ups to find companies that embodied it, then wrote and scripted video profiles used to promote them ahead of their headline-event speaking slots.</image:caption>
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